How FMCG Brands Must Evolve to Stay in the Basket in 2026
The Basket Got Tougher in 2025 If 2025 taught FMCG brands anything, it’s this: staying relevant is no longer about being visible. It’s about being chosen, justified, and chosen again. Australian shoppers became more deliberate last year. Research from Shop! ANZ and Vypr found price was the strongest purchase driver, 90% of shoppers had bought […]