Your FMCG business, brand & product positioning

Gain valuable insights and make a strategic plan covering where best to position your brand and product in the retail space. Let’s maximise your opportunities for exposure and sales. Together.

Some of the FMCG retail leaders we work with

Shoppers pay more attention to products on their right side when traversing an aisle.

Source: An In-Store Ambulatory Eye-Tracking Study

Your brand in the right place, at the right time

You won’t find fresh fruit in the chocolate aisle, nor will you find soft drinks in the health food aisle. Putting your FMCG product where a consumer is going to find it, and most likely purchase it, is vital for your brand’s success. 

Retail floorplans and shelf layouts aren’t random – they’re backed by data and are significant drivers of consumer behaviour.

In Heidi’s words, not ours. (Thanks Heidi!)

“To be successful in business, it is all about knowing your strengths. Having Consult Group look after our strategy and sales has meant that we are now in a position I only thought possible in many years to come. They go above and beyond and I look forward to a long lasting relationship with them.”

Heidi, Founder, Ulu Hye

Be there. Be seen.Be purchased.

Putting your business, brand and product range in the right place at the right time will give you the best chance at year-on-year success. We’re here for the long haul, and we want you and your FMCG brand to be too. 

Did you know? 62 per cent of consumers say they only buy products and services that appeal to their beliefs, values or ideals.” Source: Gfk Global Consumer Life Study 2022.

Take your business, brand and product positioning to the next level with the Consult Group. You’ll have decades of experience on your side – from day one.

"Consult Group's support throughout the process has been invaluable in securing new business and building stronger relationships with our retail partners."

Josh Hourigan

“We signed on with the Consult Group approximately 12 months ago. First up, the Consult team are highly professional, well disciplined have great processes in place and are a pleasure to deal with. What’s more they have become part of the Famous Family!”

Julie Pillon and Michael Pillon

"They always fight hard for what is right for the product line, and most importantly what works for us, The Market Grocer, as the brand owner."

Ian McDonald