Source: An In-Store Ambulatory Eye-Tracking Study
Your brand in the right place, at the right time
You won’t find fresh fruit in the chocolate aisle, nor will you find soft drinks in the health food aisle. Putting your FMCG product where a consumer is going to find it, and most likely purchase it, is vital for your brand’s success.
Retail floorplans and shelf layouts aren’t random – they’re backed by data and are significant drivers of consumer behaviour.
“To be successful in business, it is all about knowing your strengths. Having Consult Group look after our strategy and sales has meant that we are now in a position I only thought possible in many years to come. They go above and beyond and I look forward to a long lasting relationship with them.”
Heidi, Founder, Ulu Hye
Be there. Be seen.Be purchased.
Putting your business, brand and product range in the right place at the right time will give you the best chance at year-on-year success. We’re here for the long haul, and we want you and your FMCG brand to be too.
Did you know? 62 per cent of consumers say they only buy products and services that appeal to their beliefs, values or ideals.” Source: Gfk Global Consumer Life Study 2022.
Take your business, brand and product positioning to the next level with the Consult Group. You’ll have decades of experience on your side – from day one.
Julie Pillon and Michael Pillon