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Your FMCG business, brand & product positioning

Gain actionable FMCG insights and develop a strategic category positioning plan that identifies where best to place your brand and products in the retail space. Let’s maximise your opportunities for visibility, shopper engagement, and sales growth – together.

Some of the FMCG retail leaders we work with

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Shoppers pay more attention to products on their right side when traversing an aisle.

Source: An In-Store Ambulatory Eye-Tracking Study

Your brand in the right place, at the right time

You won’t find fresh fruit in the chocolate aisle, nor will you find soft drinks in the health food aisle. Strategic FMCG shelf placement – putting your product where shoppers are most likely to find it and purchase it – is vital for your brand’s success.

Retail floorplans and shelf layouts aren’t random – they’re driven by consumer behaviour insights, retail analytics, and sales data.

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In Heidi’s words, not ours. (Thanks Heidi!)

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“To be successful in business, it is all about knowing your strengths. Having Consult Group look after our strategy and sales has meant that we are now in a position I only thought possible in many years to come. They go above and beyond and I look forward to a long lasting relationship with them.”

Heidi, Founder, Ulu Hye

Be there. Be seen.Be purchased.

Positioning your FMCG business, brand, and product range in the right place at the right time gives you the best chance for consistent, year-on-year sales growth. We’re here for the long haul – and we want your FMCG brand to be as well.

Did you know? 62% of consumers say they only buy products and services that align with their beliefs, values, or ideals. (Source: GfK Global Consumer Life Study 2022)

Take your FMCG shelf placement strategy and category positioning to the next level with Consult Group. With us, you’ll have decades of FMCG retail experience, industry connections, and proven positioning strategies on your side – from day one.

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“We signed on with the Consult Group approximately 12 months ago. First up, the Consult team are highly professional, well disciplined have great processes in place and are a pleasure to deal with. What’s more they have become part of the Famous Family!”

Julie Pillon and Michael Pillon

"Consult Group has enabled our business to confidently and successfully navigate our way through FMCG reviews in the Grocery and P&C channels. The Team are Masters of relationship building. This broad network of Industry contacts and experience is backed up by a product Team that manages the complexity of all our submissions."

Melissa Moule

"They always fight hard for what is right for the product line, and most importantly what works for us, The Market Grocer, as the brand owner."

Ian McDonald