Source: An In-Store Ambulatory Eye-Tracking Study
Your brand in the right place, at the right time
You won’t find fresh fruit in the chocolate aisle, nor will you find soft drinks in the health food aisle. Strategic FMCG shelf placement – putting your product where shoppers are most likely to find it and purchase it – is vital for your brand’s success.
Retail floorplans and shelf layouts aren’t random – they’re driven by consumer behaviour insights, retail analytics, and sales data.
“To be successful in business, it is all about knowing your strengths. Having Consult Group look after our strategy and sales has meant that we are now in a position I only thought possible in many years to come. They go above and beyond and I look forward to a long lasting relationship with them.”
Heidi, Founder, Ulu Hye
Be there. Be seen.Be purchased.
Positioning your FMCG business, brand, and product range in the right place at the right time gives you the best chance for consistent, year-on-year sales growth. We’re here for the long haul – and we want your FMCG brand to be as well.
Did you know? 62% of consumers say they only buy products and services that align with their beliefs, values, or ideals. (Source: GfK Global Consumer Life Study 2022)
Take your FMCG shelf placement strategy and category positioning to the next level with Consult Group. With us, you’ll have decades of FMCG retail experience, industry connections, and proven positioning strategies on your side – from day one.
Ian McDonald
Josh Hourigan
Melissa Moule
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Thanks for visiting, you’re always welcome here. Consult Group is a leading FMCG consultancy business based in Australia. We love to work with brands and manufacturers to grow their business and achieve their retail targets. Interested? Get in touch. We’re ready to talk.