Your FMCG business, brand & product positioning

Gain actionable FMCG insights and develop a strategic category positioning plan that identifies where best to place your brand and products in the retail space. Let’s maximise your opportunities for visibility, shopper engagement, and sales growth – together.

Some of the FMCG retail leaders we work with

Your brand in the right place, at the right time

You won’t find fresh fruit in the chocolate aisle, nor will you find soft drinks in the health food aisle. Strategic FMCG shelf placement – putting your product where shoppers are most likely to find it and purchase it – is vital for your brand’s success.

Retail floorplans and shelf layouts aren’t random – they’re driven by consumer behaviour insights, retail analytics, and sales data.

In Heidi’s words, not ours. (Thanks Heidi!)

“To be successful in business, it is all about knowing your strengths. Having Consult Group look after our strategy and sales has meant that we are now in a position I only thought possible in many years to come. They go above and beyond and I look forward to a long lasting relationship with them.”

Heidi, Founder, Ulu Hye

Be there. Be seen.Be purchased.

Positioning your FMCG business, brand, and product range in the right place at the right time gives you the best chance for consistent, year-on-year sales growth. We’re here for the long haul – and we want your FMCG brand to be as well.

Did you know? 62% of consumers say they only buy products and services that align with their beliefs, values, or ideals. (Source: GfK Global Consumer Life Study 2022)

Take your FMCG shelf placement strategy and category positioning to the next level with Consult Group. With us, you’ll have decades of FMCG retail experience, industry connections, and proven positioning strategies on your side – from day one.

Your FMCG business, brand & product positioning

Some of the FMCG retail leaders we work with

Shoppers pay more attention to products on their right side when traversing an aisle.

In Heidi’s words, not ours. (Thanks Heidi!)

"We found working with the Consult Group team easy and professional, and together our turnover increased rapidly in the grocery channel. Without their support and guidance, we would not be in the strong position we are today."

“EHP Labs has worked with Consult Group for nearly 2 years now. The contacts and relationships they have provided has opened a significant number of doors to get our product into major retailers. We continue to work closely with the team and strive for success!”

"They always fight hard for what is right for the product line, and most importantly what works for us, The Market Grocer, as the brand owner."

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