Shoppers Under the Spotlight, June 2023, IRI Worldwide.
Empowering insights = pick power
Want to be a category leader? You first need to understand the competitive landscape. Analysing both established and emerging market players enables you to build a strong knowledge base and create a unique point of difference for your brand.
We can help you increase your chances of securing the prime pick slot you’re chasing with Australian retailers.
Consult Group undertakes comprehensive annual FMCG market research to provide you with the most current analysis and trends. We then benchmark our findings against Internationalised Resource Identifier (IRI) Worldwide consumer insights so you can maintain your edge and make fully informed decisions – always.
“Working with Consult Group and using their team of experts has been fantastic from the very beginning! Transitioning to selling sports supplements from speciality and retail to the broader, mainstream market requires a whole new understanding and approach. From the backend data entry requirements, supply chain planning, category review preparation etc – the team at Consult are there to support us throughout the entire process. And beyond this, they continue to establish strong relationships on our behalf, keep us in the know of what’s going on in the mass market world and are always on the lookout for the next opportunity to present.”
Business owner, FMCG nutrition product range.
Data-informed FMCG decisions
Traditional competitor analysis only goes so far. To see the complete market picture, you also need to understand how consumers are communicating, reviewing, and sharing their views online.
Let us do the heavy lifting for you – delivering all the market research, competitor analysis, and consumer behaviour insights your brand needs now and into the future.
Just some of the tools we use to analyse and gain market insights:
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We share snapshots from various valuable sources, including graphs like this one from Statista.
Ian McDonald
Isobel Davis
Josh Hourigan
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Thanks for visiting, you’re always welcome here. Consult Group is a leading FMCG consultancy business based in Australia. We love to work with brands and manufacturers to grow their business and achieve their retail targets. Interested? Get in touch. We’re ready to talk.