How Tropeaka, 7-Eleven and Consult Group Created a New Convenience Subcategory
Strategic Alignment at Scale: The Matcha Opportunity When Tropeaka, 7‑Eleven and Consult Group first sat down to explore the idea of bringing a premium matcha RTD into the convenience channel, no one expected how quickly the opportunity would take shape. What began as a simple insight — that matcha was booming everywhere except convenience — […]
How to Get Your FMCG Product into Petrol & Convenience Stores
Why Petrol & Convenience Stores Deserve Your Attention When we talk about breaking into the FMCG space, the big supermarkets like Coles and Woolworths often steal the spotlight. And for good reason – they represent the pinnacle of mass distribution. But for many emerging brands, petrol and convenience channels can actually be a faster, smarter, […]
How to Get Your FMCG Product into Pharmacies
Why Pharmacies Are a Powerful Channel for FMCG Pharmacies might not be the first place you think of when launching an FMCG product—but they should be. For brands in the health, wellness, or better-for-you space, pharmacies offer a trusted, high-traffic environment where consumers are actively looking for solutions. And that’s exactly where your product can […]
Celebrating 33 Years of Consult Group
33 Years of Consult Group 🎉 From a bold idea to a national force – last month we celebrated 33 incredible years at the forefront of Australia’s FMCG industry. What started as a boutique consultancy, evolved into a powerhouse of category expertise, strategy and execution – now proudly led by our second generation of leadership. Today, […]
The Rise of Health Conscious Consumers in Australia and the Growth of ‘Better For You’ FMCG Products
Over the past decade, Australian consumers have become increasingly health-conscious, and this shift is reshaping the FMCG landscape in powerful ways. It’s no longer enough for a product to taste good or be convenient. Shoppers are actively seeking options that support their wellbeing, fit into their lifestyle choices, and align with their values. This growing […]
How to Avoid Costly Errors When Launching an FMCG Product
Launching an FMCG product in Australia isn’t for the faint-hearted. It’s not just about having a good idea, great branding, or even the best-tasting product on the shelf. It’s about timing, preparation, and knowing how the system works before you take your first step. At Consult Group, we’ve seen too many brands get tripped up […]
From Planning to Profit: How Quickly Can FMCG Brands See Results?
Launching a fast-moving consumer goods (FMCG) product into Australian retail is a journey that requires equal parts patience and strategy. From the moment you begin working with an FMCG consultant, it’s important to set realistic expectations about the timeline to get your product on supermarket shelves and see measurable sales. In Australia’s highly competitive grocery […]
Effective Pricing Strategies in a Competitive FMCG Market
Getting your pricing strategy right in the FMCG space is a careful balancing act. With high competition, savvy shoppers, and tight margins, brands need a pricing model that not only drives profitability but also keeps customers loyal where they always see value. At Consult Group, we believe that an effective pricing strategy is never a […]
Highlights from Expo West 2025
Every year, Expo West takes the FMCG world by storm. You have to go all in — an exhilarating, overwhelming, caffeine-fueled sprint where brands, buyers, and industry movers collide. Expo West must be seen to believe and remains a golden opportunity for FMCG Brands. Whether you’re in year one or year 30+ like our team, […]
Getting your products into Coles & Woolworths: A Practical Guide
Getting your product onto the shelves of Woolworths and Coles is a goal many FMCG brands in Australia aspire to achieve. Success in these major retail chains requires careful planning, a solid strategy, and disciplined execution. It is a process that involves more than just having a great product. Preparation is key to securing a […]